Project Title: Kymistri Wellness Client: Kimberly Farris Duration: 8 weeks
Research & Development
The client sought to create a new logo to represent their brand. A logo served as a symbol of an entity's values, culture, and brand promise. While logos, on their own, did not create brand loyalty, they did establish crucial touchpoints with potential customers. I collaborated with the client to create a logo that embodied their brand and message.
Obejective:
Create a logo that represents the core essence of the brand.
Develop the primary logo into a logo family that can be effectively used across a variety of marketing content.
During our Client kickoff meeting, Kim and I discussed her business, target audience, competitors, industry, and core values. Typically, these meetings require one hour of time. Following the meeting, I continued research on all items discussed in an effort to generate initial ideas for the client's primary logo design.
Brand adjectives: Calming, Inviting, Feminine, Cultural, Unique, Timeless, Contemporary, Sincere, Original and Versatile.
Mood boards were developed to propose the general “look and feel” of the visual identity and sketches followed.
Kimberly Farris-Owner